One year into President Trump’s second term, More in Common is releasing Beyond MAGA: A Profile of the Trump Coalition—the most comprehensive study to date of the 77 million Americans who voted for him in November 2024.

Beyond MAGA provides an in-depth segmentation of Trump voters and their views on the issues shaping our country and the world, from leadership and immigration to "wokeness.” The first of at least three studies in More in Common’s renewed Hidden Tribes Project, it brings greater depth and nuance to a group whose image has often been flattened in our national consciousness. You can read the full report, explore profiles, and access related resources at beyondmaga.us.

Drawing on surveys, interviews and group conversations conducted with over 12,000 Trump voters over 10 months that concluded in early 2026, this study identifies four distinct types of Trump voters:

MAGA Hardliners represent the fiery core of Trump’s base. They are fiercely loyal, deeply religious, and animated by a sense that America is in an existential struggle between good and evil, with God firmly on their side.
Anti-Woke Conservatives are relatively well-off, politically engaged, and deeply frustrated by the perceived takeover of schools, culture, and institutions by the progressive left.
Mainline Republicans are middle-of-the-road conservatives who play by the rules and expect others to do the same. Most do not follow politics closely. For them, Trump’s strength is that he advances familiar conservative priorities: securing the border, keeping the economy strong, and preserving a sense of cultural stability.
The Reluctant Right is the most ambivalent cohort of Trump’s coalition, and the group most likely to have voted for Trump transactionally: the businessman who was “less bad” than the alternative. Many feel disconnected from national politics and believe politicians do not share their priorities.

The study also identifies an emergent “new traditionalism" among Gen Z and Millennial Trump voters. For example, a quarter (26%) believe "the man should lead, and the woman should follow"—more than twice the rate of older Trump voters (10%)—and 43% believe that "to be religious" is more rebellious than "to be an atheist," compared to 28% of older Trump voters.

Explore, Share, and Collaborate

Start here: Read the full report and explore the four types of Trump voters at beyondmaga.us.
Share the findings: Use our communications toolkit (sample social posts and graphics included) and share the summary video and today’s Axios coverage.
Follow the newsletter series: This newsletter is the first in a multi-part Beyond MAGA series. Subscribe for upcoming deep dives on immigration, “wokeness,” perceptions of President Trump’s leadership, and “new traditionalism” among younger Trump voters.
Hear from the researchers: Join our public webinar on February 12 at 1:30 PM ET for a conversation with the team behind the research and a live Q&A (register here).
Partner with us: Interested in a briefing for your staff, coalition, or network—or other collaboration opportunities? Email Julia@moreincommon.com.

DC Peace Team Upcoming Trainings and Events

Sat. 2/7/26, Online, Active Bystander Intervention in Mental Health Situations, 10am-1pm ET. Details and registration here.
Thurs. 2/12/26, Online, Embodied Nonviolence: Body-Based Practices for Staying Grounded in Conflict, 12pm-1:30pm ET. Details and registration here.
Sun. 2/15/26, Online, Special RJ Topic: Repairing and Reconnecting Relationships, 3-5pm ET. Details and registration here.
Sat. 2/28/26, In Person, DCPT Day with Restorative Justice Circle 10-12pm, and an Intro. to Active Bystander Intervention training from 1-4pm. Details and registration forthcoming.
Thursdays in March (3/5, 3/12, 3/19, 3/26), Online, Embodied Nonviolence Small Group Series, 12pm-1:30pm ET. Details and registration here.

Connect With Us!

Sign up for our newsletter which has updates, and events, and frequently lists further ways to be involved. Sign up HERE.

Join the TRUST Network. Just by being a conscious, thoughtful observer of your local conditions, you make important contributions to the early warning/early action system as a Community Monitor. Then, together with your local colleagues and with the support of the TRUST Network, you can take positive action. Learn more HERE.

Leaders of organizations in positive peace actions, violence prevention, deradicalization, crisis data mapping, bridgebuilding, peacebuilding, social/racial justice, democracy, governance, media, and messaging -- we are here to melt the silos and offer you valuable collaboration. Please let us know if you're interested in joining the conversation by emailing us at info@thetrustnetwork.net.

Donate. We believe we can prevent escalation into violent conflict by building a national community cohesion and security infrastructure for the US, including an early warning/early action system. Help us achieve this by donating HERE.

Warm regards,

Jennifer Grubbs, Ph.D.
National Strategic Architect for the TRUST Network
jgrubbs@thetrustnetwork.net